As part of its ongoing “Find Your Courage” campaign, which aims to support users in exploring and discovering their identity, the American fashion giant Coach entered the conversion platforms Roblox and Zepeto.
In an effort to make “high-end fashion more accessible and interactive,” Coach announced that consumers will be able to view digital versions of its spring 2024 collection through the project of both platforms.
Users can visit a video booth inspired by the campaign as well as a virtual store at Zepeto, where Coach claims to be the first luxury brand to produce a limited-edition item. The feature and collection are available on Roblox through Fashion Klossette and Fashion Famous 2.
The concept has also been applied in the real world. The Coach House in New York has been transformed into a temporary pop-up that will be open until July 21 and will reflect the collaborations.
In a statement, Coach Global CMO and Chief Development Officer Sandeep Seth said, “Entering immersive platforms with ‘Find Your Courage’ represents an exciting time for Coach, marking our innovative leap into connecting with a newer common, first in digital technology’.
